How to Price Your Content: A Creator's Guide to Rate Cards

Know Your Worth

One of the hardest things for creators — especially those just starting out — is figuring out what to charge. You're not alone if you've ever accepted a deal for far less than you deserved.

Factors That Determine Your Rate

Your rate should reflect:

• Follower count — but this isn't everything
• Engagement rate — brands care more about this
• Content quality — production value matters
• Niche expertise — specialist rates are higher
• Usage rights — exclusivity costs more

Industry Benchmarks

Based on our data from 150+ East African creators:

• Nano (1K-10K): KES 3,000-8,000 per post
• Micro (10K-100K): KES 8,000-25,000 per post
• Macro (100K-1M): KES 25,000-80,000 per post
• Mega (1M+): KES 80,000-500,000+ per post

Auto-Pricing with Oikora

Our platform analyzes your metrics across platforms and suggests optimal rates. You can always override — but the data gives you confidence when negotiating.