Industry Terms
New to the creator economy? Here's a breakdown of the terminology we use on Oiqora.
Escrow
A financial arrangement where Oiqora holds campaign funds securely until deliverables are approved.
Nano Creator
Creators with 1,000 to 10,000 followers, known for high community engagement.
Rate Card
A professional document listing a creator's verified metrics and pricing for different content types.
OAuth
The secure protocol we use to link your social accounts without ever seeing your passwords.
STK Push
The M-Pesa 'Sim Tool Kit' push technology used for instant mobile payments.
ROAS
Return on Ad Spend. A metric used by brands to measure the revenue generated for every shilling spent.
Waitlist
Our queue system for rolling out access to the platform in batches during the 90-day launch.
XP (Experience Points)
Points earned by creators for completing campaigns, used to level up tiers.